Top 5 Reasons Why Consumers Should Use an Insurance Broker or IFA | RiskHeads

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Top 5 Reasons Why Consumers Should Use an Insurance Broker or IFA

by Adam Bishop on February 25, 2010

Consumers generally think they benefit when they buy insurance direct but is it true?

To find out, weve asked people what matters to them when buying insurance, and in turn our panel used those criteria to evaluate the differences between buying insurance via a broker and buying direct online.

Why do consumers hate the middle man?

Primarily, customers perceive any middle man as an unnecessary third party, and conventional wisdom dictates that this means additional cost and possibly mistakes. Advertising by insurers, for example Norwich Union Direct (now Aviva), to go direct has compounded this feeling.

What is important to consumers?

In order of importance, these ar... http://motor-insurance.ucoz.com/news/top_insurance_brokers/2013-06-23-4049