Aviva pushes hard for new life insurance business

insurance for new business

Aviva pushes hard for new life insurance business

The insurance company Aviva has created a video for financial advisers, in partnership with bereavement charity Grief Encounter, designed to show how families are affected when a parent dies without life insurance.

The video is designed to take an “emotional approach” to show the importance of having protection in place as opposed to just using facts and figures and will be displayed alongside a checklist showing how advisers may use the footage to bring up the subject of family protection with their clients.

Aviva is treading a fine line in making the legitimate point that many customers would have more peace of mind if they had a life insurance policy in place but perhaps have not considered the options available to them or the consequences of continuing without cover.

The company must be very careful, how... http://auto-insurance.ucoz.com/news/insurance_for_new_business/2013-06-19-3792