Top Insurance Company Increases Conversions By 400% And Doubles ROI | Marin Software

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Marin Software has allowed the insurance company to dramatically increase the size of its paid search program, without increasing costs-per-lead. Before implementing Marin Software, they were only offering quotes for a limited number of insurance types. Because of their success with Marin Software, their business has grown to include homeowners, dental, health, and several other types of insurance. Since implementing Marin, the leading insurance company has more tripled their spending on search marketing and boosted their overall monthly revenues from paid search by eight-fold.

Marin Software’s automated bidding feature has proven wildly successful for the insurance company, specifically within their “Dental Insurance” and “Homeowner Insurance” campaigns. By progressively lowering CPA targets, they decreased their cost per click by... http://insurance-a.ucoz.com/news/insurance_company_software/2013-06-23-3826