E-Commerce and Auto Insurance

e commerce insurance

E-Commerce and Auto Insurance

The majority of auto insurance shoppers now start the quoting process online, according to a recent J.D. Power study. When you’re evaluating the success of your online quoting process, the most important initial metrics are the quote completion rate — the percentage of people starting the process who actually finish it — and its converse the quote abandonment rate .

Web quoting has traditionally suffered abandonment rates as high as 40 percent. People may decide not to complete a quote because it takes too long, because there are too many questions, or because the questions are too hard to answer. (For example, auto owners often don’t know how many miles they drive in a year.) Anything that makes it easier for your customer to do business with you can help you cut your abandonment rate and boost your quote completion rate. One thing you can do to impro... http://auto-insurance.ucoz.com/news/e_commerce_insurance/2013-06-23-4168